Motion Applied announces strategic alliance with AIPEX Racing
Advancing artificial intelligence in motorsport through collaboration focused on AI-native racing systems and high-performance analytics.
Motion Applied, a global leader in motorsport electronics, engineering, and advanced analytics, announces a strategic alliance with AIPEX Racing. The partnership is designed to accelerate the integration of advanced AI methodologies into high-performance motorsport systems, reinforcing Motion Applied’s position at the forefront of technological innovation within the industry.
Technical collaboration and platform enhancement
Under this alliance, Motion Applied and AIPEX Racing are collaborating on the integration of state-of-the-art AI algorithms into their data visualization software, ATLAS, trusted and used across Formula 1 through to endurance racing and beyond. The objective is to enhance computational efficiency, analytical precision, and workflow optimization across the platform’s architecture. This initiative leverages Motion Applied’s extensive engineering expertise, ensuring that ATLAS continues to set industry benchmarks for data analysis, intelligence, and real-time analytics.
AIPEX Racing contributes a multidisciplinary team focused on next-generation AI systems for autonomous driving and intelligent-agent applications. Motion Applied’s leadership ensures AI-driven optimization, adaptive modeling, and data-centric performance analytics are rigorously validated and seamlessly integrated into operational workflows.
Timeline
The alliance is structured around shared engineering sprints, coordinated data roadmaps, and co-authored validation milestones that roll out across the coming seasons, ensuring both teams build and measure progress together.
From Motion Applied
“Motion Applied is committed to advancing motorsport technology. Our partnership with AIPEX Racing is a strategic initiative to embed advanced AI capabilities into our core platforms. This alliance exemplifies our dedication to maintaining technological leadership and delivering measurable value to our partners and clients.”
Richard Saxby, Motorsport Director, Motion Applied
From AIPEX Racing
“AIPEX Racing is excited to collaborate with Motion Applied, whose engineering excellence and motorsport legacy are unmatched. Together, we aim to drive the next wave of innovation that will shape the future of motorsport and automotive technology.”
Eddie Bernardon, Chief Racing Officer, AIPEX Racing
About AIPEX Racing
AIPEX Racing blends professional drivers, AI researchers, and race engineers to push autonomous vehicles at full race speed while crafting data-rich storytelling for fans. The partnership with MA advances a shared vision where AI-native systems and human intuition operate side by side on the same pit wall.
Driving the future of motorsport intelligence
As AI becomes integral to competitive motorsport and adjacent industries, this alliance positions both organizations at the forefront of the next wave of intelligent system design. The work is set to deliver advancements in racing technology with broad implications for data-driven performance optimization and AI-powered systems.
Media & partnership inquiries
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